PremiumMedia360's Joan FitzGerald discusses how automation and A.I. can help meet the challenges of invoice reconciliation, credits and write-offs, and late payments. She reveals how new technology can make in-flight reconciliation possible and eliminate media problems before a campaign begins.

We are pleased to announce that Cordie DePascale, a highly accomplished AdTech industry executive, is joining the company as Chief Strategy Officer.

PremiumMedia360 has hired two ad tech industry veterans, Michelle Clayton and Julie Giammattei. Clayton has been named SVP of Client Services and Julie has joined the company as Implementation Director.

PremiumMedia360, the advertising data automation company offering innovative pre-flight and in-flight campaign validation solutions for local broadcast, proudly announces its partnership with Mediaocean, the foundational software provider for the advertising world.

Backed by a consortium of major TV station groups, PremiumMedia360's automated TV advertising platform is now available to 320 TV stations.

New approaches to mitigating the impact of disparate, incompatibly configured databases on B2B transactions bode well for the automation that is essential to doing business in an ever more fragmented M&E marketplace.

PM360 just announced it is fully aligned with the TV Interface Practices (TIP) initiative started by a consortium of local broadcasters. The initiative, which is currently supported by more than 800 TV stations, addresses the fragmentation of transactional data across the local TV industry.

Today we debuted the world's first intelligent, open-source transactional data management platform for linear TV advertising: Guidance Intelligent Assistant (GIA) Cloud.

Havas Edge announces the launch of a major addition to its media infrastructure for more seamless data communication with its TV vendors and third-party data partners.

In many ways, DRTV media agencies conduct their campaigns the same today as they did in the year 2000. However, things are about to change rapidly. The future of TV will arrive — in a big way — in 2019, when the new ATSC 3.0 broadcast standard will bring addressable TV to the market on a wide scale. This sea change will catch many agencies off guard.

PremiumMedia360, the advertising data automation company, today named Sam Bhaumik as chief solutions officer. Bhaumik will lead PremiumMedia360's effort to connect networks and media publishers to the company's data hub, which in turn creates a two-way seamless connectivity that automates the workflow to advertising agencies.

A new video interview with industry veteran Laura Desmond shows how agencies need data platforms and streams that encompass all kinds of brand, media, and buying data. This can range from weather, to purchasing information, to how people use screens when they are in store, out of store, mobile, location, she adds.

The Advanced Advertising Conference announced today that the featured panel discussion "Programmatic TV Reality Check" will be moderated by Joan FitzGerald, the SVP, Advanced TV Global Partnerships for PremiumMedia360.

In 2015, industry experts predicted that total Programmatic TV (PTV) sales would grow in 2016 to capture 23% to 35% of total USA TV ad sales. By late 2016, these projections proved to be wildly optimistic.

PremiumMedia360, the industry’s leader in cloud-based data reformatting software, has introduced Artificial Intelligence into its TV Media Data Hub. This new A.I. capability standardizes the network data, corrects all errors, and automatically adds any incomplete or missing data.

SintecMedia (now Operative), the preferred business software provider to over 100 of the world's top TV Media brands, announced today that they have teamed up with PremiumMedia360 to revolutionize the way TV Networks deliver data to advertising agencies.