How well you fare in a crisis – including this one – depends largely on how easily you can switch gears. Consider movies: Studios have been able to recoup box office losses by shifting opening day online. But movie theaters – which sell experiences in (crowded) physical spaces – can't adjust, and may suffer an existential blow as a result.
Read MoreMediaocean, the system of record for the advertising world, and PremiumMedia360, the advertising data automation company, announced they have expanded their partnership to further automate in-flight broadcast campaign validation.
Read More