Compatible Technologies
Entertainment Communications Network, Inc., (ECN) the trusted choice to manage commercials and instructions, and PremiumMedia360 enable real-time auditing of advertiser campaigns. PremiumMedia360 CLIR Flight™ cross-checks station logs against buy and ECN traffic data, confirming commercial placement. Detailed discrepancy notices are sent to media companies and agency buyers for immediate action, giving both parties the ability to easily fix errors in-flight. The partnership offers a major step forward for reliable, error-free broadcast advertising.
CoreMedia Systems, Inc. provides media management and response analytics software to advertising agencies and marketers that include a call to action in their advertising, and brand agencies that use response analytics to enable informed planning and buying decisions for TV, Radio and Print. The company develops and supports CoreDirect, the industry’s most widely used performance media management software to help agencies plan, buy, manage, measure and optimize performance-based media campaigns. Eight out of ten direct Response agencies that use syndicated software, use CoreDirect.
Mediaocean manages every aspect of the advertising workflow, from planning, buying, and selling, to analyzing and optimizing invoicing and payments. They serve a wide range of over 100,000 users in the advertising world.
Leverage the automation and intelligence from the combined power of Mediaocean and PremiumMedia360 platforms. Mediaocean and PM360 integrate data and workflows across platforms to help video buyers and sellers resolve campaign issues and deliver on goals.
ITN Holdings brings decades of experience building the most advanced suite of technology, inventory, and data services to the television and video advertising industry. It is committed to creating value for marketers, agencies and inventory suppliers through two distinct business divisions: ProVantageX and ITN Networks. ITN Holdings is dedicated to both business divisions with the goal of being a driving force in automating legacy processes to provide interconnectivity and efficiencies.
ProVantageX (PVX) combines the power of automation and data to bring value and operational efficiency to advertisers. Its ground-breaking technology helps media professionals improve value by seamlessly blending and optimizing qualitative and quantitative data to precise campaign designs.
PremiumMedia360 is excited to partner with WideOrbit, the market leader in broadcast TV and radio inventory and revenue workflow management, to bring innovation to the material instructions workflow. WideOrbit’s Electronic Material Instructions module automates the aggregation of material instructions for electronic import into WO Network and WO Traffic. The Electronic Material Instructions module eliminates costly errors associated with manual data entry and allows for direct import of new and revised instructions, with automated confirmation sent back directly to PremiumMedia360.
Our CLIR products support TIP, or Television Interface Practices.
PremiumMedia360 supports TIP 6.0 and will continue to support prior and future iterations.
Industry Alliances
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that sell, deliver, and optimize digital advertising or marketing campaigns.
Microsoft recognizes companies awarded the Silver Competency for offering the best solutions to customers and for undertaking a rigorous and auditable approval process. A business which has earned a Silver Competency is among the top 5% of Microsoft partners worldwide.
The Television Bureau of Advertising (TVB) is the not-for-profit trade association representing over 800 individual television stations, television broadcast groups, advertising sales reps, syndicators, and international broadcasters. TVB actively promotes local media marketing solutions to the advertising community and works to develop advertising dollars for the medium’s multiple platforms, including on-air, online and mobile.
Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).