PremiumMedia360 and Mediaocean Partner to Automate In-Flight Campaign Validation for Broadcast
PremiumMedia360, the advertising data automation company offering innovative pre-flight and in-flight campaign validation solutions for local broadcast, proudly announces its partnership with Mediaocean, the foundational software provider for the advertising world. The goal of this collaboration is to make media agencies' local activation teams more nimble, efficient and profitable by automating the identification of campaign transaction errors and facilitating resolution, before the station invoice is created.
Through its relationships with networks and broadcasters, and its partnership with Mediaocean, PremiumMedia360 will create efficiencies between buyers and sellers, monitoring campaign data for both parties, and creating actionable alerts where data discrepancies are identified. This upstream process empowers agencies with unique tools that don't exist today, helping prevent advertiser dollars from going uninvested or ending up discrepant.
"Our entire business is dedicated to tackling an industry problem nobody has successfully addressed in an automated way," explains Michelle Clayton, SVP Client Services at PremiumMedia360. "As longtime supporters of the TIP initiative we have a simple goal. By empowering agencies to get ahead of campaign transaction errors before they end up on an invoice, we aim to help make local broadcast less complicated, more efficient and less costly. Ultimately, we hope this will help agencies to attract more advertiser dollars to local broadcast."
Cordie De Pascale, SVP Connect Partner Management for Mediaocean, added: "A fluid, end-to-end workflow connecting buyers and sellers is crucial in today's media landscape. PremiumMedia360 enables trading partners to leverage mission critical data, early and often, throughout campaigns. Our automation will enable media orders, traffic, air times and invoices to more seamlessly process between buyers and sellers using Mediaocean and PremiumMedia360."