TV Station Consortium Launches Programmatic TV Ad Effort
Backed by a consortium of major TV station groups, PremiumMedia360's automated TV advertising platform is now available to 320 TV stations. The TV Interface Practices Initiative (TIP) consortium is backed by TV station groups Hearst Television, Nexstar Media Group, Raycom Media, Sinclair Broadcast Group, Tegna and Tribune Media.
Stations that are signing on through PremiumMedia360 are now using the TIP standards to streamline transaction workflows when it comes to buying and selling local linear TV.
PremiumMedia360's efforts add to a number of other local TV programmatic players already in the marketplace looking to automate the buying and selling of local TV advertising.