The Possible Dream
Automation and A.I. could produce more money from advertising sources, if media is willing to make the investment.
In the September/October 2019 issue of TFM, The Financial Manager magazine, PremiumMedia360's Joan FitzGerald discusses how automation and A.I. can help meet the challenges of invoice reconciliation, credits and write-offs, and late payments. She reveals how new technology can make in-flight reconciliation possible and eliminate media problems before a campaign begins.