Joan FitzGerald to Moderate Discussion at Advanced Advertising Conference

The Advanced Advertising Conference announced today that the featured panel discussion "Programmatic TV Reality Check" will be moderated by Joan FitzGerald, the SVP, Advanced TV Global Partnerships for PremiumMedia360. The upcoming conference will occur on March 26 in New York City. In the featured panel "Programmatic TV Reality Check" moderated by FitzGerald, attendees will hear from some of advertising's leading players about the state of TV's programmatic evolution, including the potential role of blockchain in enhancing ad transactions.

The Advanced Advertising attracts innovative thought leaders for a day of seminars and personal connections. The Conference explores the impact of data, automation, addressability, programmatic and measurement in TV advertising. Senior executives from the television industry team up with buyers, sellers, and tech providers to share their expertise, and to offer unique insights about how emerging trends are building one-on-one relationships with viewers and driving TV’s key revenue streams.

View the Advanced Advertising website for more info about the event