Agencies Need New Tools and Skillsets to Leverage Omnichannel Marketing
A new video interview with industry veteran Laura Desmond shows how agencies need data platforms and streams that encompass all kinds of brand, media, and buying data. This can range from weather, to purchasing information, to how people use screens when they are in store, out of store, mobile, location, she adds.
Desmond is CEO of Eagle Vista Partners and was formerly Chief Revenue Officer of Publicis Groupe, the number one media and marketing services agency brand globally for five straight years under her leadership. As she explains, "all those data pieces and streams have to come together and agencies are going to need to use technology and software to better capture intelligence in an instant of time. Because people and human hands just can’t do all of that data crunching themselves."