Havas Edge utilizes PremiumMedia360 to offer a 2-way data relationship to its Television media partners
Havas Edge announces the launch of a major addition to its media infrastructure for more seamless data communication with its TV vendors and third-party data partners. By implementing cutting edge software by media data hub company PremiumMedia360 ("PM360"), Havas Edge can now automate 2-way data flow for all transactional, planning and targeting data.
"We are excited about this progressive step in automation. Now, instead of spending time obtaining and managing data, we are able to automate this process and have actionable results faster than ever before," says Walker Burl, Director of Short Form Media Operations at Havas Edge. "We are now processing over 250k television media transactions a month through PM360's cloud based platform, and can make media decisions faster than someone who is using a semi-automated or manual system."
Over the next 90 days Havas Edge will be asking media partners to move forward with delivering their data through PM360, adds Mr. Burl, "Fortunately, the PM360 platform handles all the data mapping and has an easy to establish API connection that will save time and transaction costs for both media partners and Havas Edge."
"The PremiumMedia360 Smart Data Hub is ready today to connect to any TV media company that wants to work with Havas Edge in this next generation data flow," adds John Bowser, CEO of PremiumMedia360. "The platform offers an always-on, 2-way data relationship to all participants. Set-up can take as little as 30 minutes and there is no software program for media companies or 3rd party suppliers to learn or install, and all reformatting of data is completed en route in an encrypted environment before reaching the intended recipient."
About Havas Edge: Havas Edge succeeds by helping build clients' businesses and brands – in that order. With over 30 years of experience across digital, broadcast and media domains, Edge is a leader in leveraging predictive analytics and proprietary data analysis to help clients maximize revenue. Their experienced creative and production team, media strategists and data analysts work together to develop and execute highly profitable performance marketing campaigns using the most advanced attribution models in the industry.