Take 20 Discusses Automations with PremiumMedia360

Chief Strategy Officer at PremiumMedia360, Cordie DePascale joined PDMI on their Take 20 segment to discuss the power of automation within TV advertising. The brief 20 minute discussion covered how automation is used for buying and selling TV ads. Alongside Chris Foster (Modern Postcard) working as moderator, DePascale detailed how automation helps to free up the workforce from mundane data management tasks.

One of the surprising advancements from automating the data in this segment is how the products of PremiumMedia360 provide an immediacy to the data. This is valuable as marketing teams are expected to deliver accurate results in an accelerated digital age.

Foster and DePascale also spoke about the recent advances in AI technologies, and how programs like ChatGPT could extend into TV advertising. “We want TV folks to perform at digital speed,” said DePascale, commenting on these forward-thinking technologies.

The full conversation can be watched on YouTube.