Q4 2022 / Press Release
PremiumMedia360 Integrates In-Flight Audience Measurement from Nielsen
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PremiumMedia360 solves “last mile” data integration problems by utilization AI and our unique “Interpretive Intelligence” technology to drive workflow efficiencies in the media industry.
Our solutions are designed to help media companies deliver and integrate error free data from their multiple partners to automate daily workflow, allowing media sellers and buyers to make more informed decisions and drive better results for their clients.
Because ad systems encode data differently, sharing critical information across media partners takes thousands of people-hours—checking, fixing, reformatting and reconciling. The result: a vicious cycle of wasted time, human error, and missed ad spend and makegoods.
For over 1300 TV stations and 600 ad agencies, PremiumMedia360 solves the disconnect. Powered by our proprietary GIA™ technology, we translate across systems to let them interact directly—automatically sending data in the right format, flagging discrepancies mid-flight, and putting business back on track.
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