MANAGEMENT TEAM

 
 
John Bowser

John Bowser
Founder, Co-CEO

John founded PremiumMedia360 in 2012, as a passionate believer that TV advertisers need access to real time media buying data in order to make informed ad buying decisions.

Prior to PremiumMedia360, John was founder and CEO of Continuing Fitness, a health care rehabilitation product manufacturer that utilized collaborated sources of data to drive sales of Continuing Fitness branded products online and through retail channels using TV advertising as the demand generator for its products. Continuing Fitness was sold to a top health care company. John was also Founder and CEO of Digital Media Services, an online software driven consumer products advertising and promotional company that delivered consumer sales promotions electronically to leading etailers for over 1000 manufacturers in the computer and technology industries. Digital Media Services was sold to CNET Networks. John attended the University of Arizona.

 
 
Robert DeGennaro

Robert DeGennaro
Co-Founder, Co-CEO/COO

Robert works hand in hand with the CEO, speaking with Networks and Advertising Agencies to tout the efficiency advantages and productivity opportunities of automating the data flow on both the supply and demand side. Robert was the founder of Continental Marketing Inc. in 1980 at the age of 24. CMI started as a manufacturer's rep in the consumer electronic industry and morphed into an international sales and marketing organization in the consumer products industry with offices throughout North America and sales topping $1B. In the late 90's Robert was a Co-Founder, Investor and Board Member of Unicru, which was the first Software Company to automate the hiring process of employees in the hourly workspace. A number of large retailers, including Target, Sports Authority and Hollywood Video adapted Unicru's assessment software. Unicru was acquired in 2006 by Kronos. Robert also co-founded Labtec Enterprises, which created the market for computer speakers in the early 90's and was aquired in 1995. He attended Portland State University and Harvard Business School OPM.

 
 
Joan FitzGerald

Joan FitzGerald
SVP - Advanced TV Global Partnerships

Joan has held significant business and product leadership roles in the media & entertainment industry, focused on big data commercialization, advanced analytics and programmatic media management platforms. Prior to working with PremiumMedia 360, Joan was vice president of product management and business development at TiVo. Prior to joining TiVo, Joan was senior vice president of television and cross-media services at comScore, where she pioneered comScore's first cross platform measurement product, covering television, OTT, VOD, digital and radio media, culminating in comScore's merger with television industry leader Rentrak. Earlier in her career, she led the sales organization at a Nielsen-Arbitron joint venture company, serving leading consumer packaged goods, retail and pharmaceutical marketers with measurement and brand sales response analytics.

 
 
Sam Bhaumik

Sam Bhaumik
Chief Solutions Officer

As Chief Solutions Officer, Sam capitalizes on his extensive experience with delivering ad sales and content data from global media companies across digital, linear, advanced TV and other channels. Throughout his career, he has created next-generation products for the advertising media sales systems of many leading Cable and Broadcast Networks. Prior to joining PremiumMedia360, Bhaumik was VP, Product Management for SintecMedia (now Operative). Prior to Operative, Sam served as Director of Product Manager at Broadway Systems, a major provider of traffic and billing and advertising management software for national cable networks. He holds B.A. and Masters degrees in Engineering, and a Ph.D. degree in Engineering from the Stevens Institute of Technology.

 
 
Ron Perkins

Ron Perkins
Co-Founder, SVP - Product Management

Ron manages our domestic and overseas development teams. Previously Ron was a Partner and CTO at Continuing Fitness, a manufacturer of fitness and rehabilitation equipment. At Continuing Fitness, Ron managed the development of order fulfillment and sales analytics systems for DRTV advertising. Ron was also a founding partner at Digital Media Services, a company that specialized in online promotions and rebates. There he managed the database development team and was director of corporate marketing. Previously, he founded and published the Franchise Yearbook, a directory of franchised business opportunities, which was purchased by Entrepreneur Magazine. He received his B.A. degree from UCLA.

 
 
Corey Henderson

Corey Henderson
Director of IT

Corey leads technology implementations for PremiumMedia360 including software development standards, IT and hosting infrastructure. His experience spans developing groundbreaking web 1.0 apps to large scale corporate systems architecture to building startup companies from scratch. A lifelong technologist, he began his career building e-commerce applications and quickly became a technology leader. At Ann Taylor & Co, he was the lead architect within the IS department responsible for designing and implementing a vision and strategy for systems being introduced into the enterprise. His entrepreneurial spirit drove him to start two Internet startups, raised over $3M from the industry's biggest VCs and built products beloved by hundreds of thousands of users.

 
 
Jay Zweedyk Hamady

Jay Zweedyk Hamady
Senior Software Engineer

Jay joined PremiumMedia360 in 2018 and has over 20 years of software engineering experience and over 13 years of software development in the cable network and local station business. He is responsible for architecting/developing/leading the station side of the GIAHub product. Prior to joining PremiumMedia360, Jay was Development Manager/Lead UI/UX designer for SintecMedia (formally Broadway Systems and now Operative). While at Operative, Jay implemented strong coding standards, custom tools that increased productivity, architected new products, and implemented new technology that gave their product an edge on direct competitors. With a strong background in Microsoft programming - from WinForms to web applications - along with extensive database design, Jay brings an out-of-the-box approach to our products.

 
 
Navin Vermna

Navin Verma
Programming Team Manager

Navin joined PremiumMedia360 in 2012 and is responsible for software development and management of our team of overseas programmers. He also oversees hardware integration and advanced systems development. A graduate from Delhi University, Navin has more than 10 years of experience in software development, system design, database development and network design, with a strong background in developing solutions that automate complex business processes. He specializes in programming Java, GTK, and PHP on the Linux platform, and his expertise includes online custom web apps and custom online tools.

 
 
Alex Perkowski

Alex Perkowski
Client Services Director

Alex joined PremiumMedia360 in 2012 as Head of Client Services. She leads in the development and management of internal projects communicating with all clients, determining scope, schedule and budgets, while projecting both short and long term resource requirements. Alex's background consists of three years of Business Development, working directly with Agencies and Advertisers, and onboarding these new clients onto the QuickStart Brands software platform. Alex has a BS from UC Santa Barbara and a Master's Degree in Family Therapy from Cal State Fullerton.

 
 
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